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Contemporary Research in E-marketing
Sandeep Krishnamurthy
出版Idea Group Pub., 2005
主題Business & Economics / Marketing / GeneralBusiness & Economics / Industries / RetailingBusiness & Economics / CommerceBusiness & Economics / E-Commerce / GeneralBusiness & Economics / E-Commerce / Digital MarketingComputers / Electronic CommerceTechnology & Engineering / General
ISBN15914082459781591408246
URLhttp://books.google.com.hk/books?id=aPUJAQAAMAAJ&hl=&source=gbs_api
註釋Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2, adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.