登入選單
返回Google圖書搜尋
Marketing and American Consumer Culture
Arthur Asa Berger
其他書名
A Cultural Studies Analysis
出版Springer, 2016-12-15
主題Social Science / GeneralSocial Science / Media StudiesBusiness & Economics / Marketing / ResearchBusiness & Economics / Industries / Media & CommunicationsLiterary Criticism / Semiotics & TheoryLanguage Arts & Disciplines / Linguistics / PragmaticsSocial Science / Anthropology / Cultural & SocialSocial Science / Sociology / GeneralLanguage Arts & Disciplines / Linguistics / Sociolinguistics
ISBN331947328X9783319473284
URLhttp://books.google.com.hk/books?id=aVS7DQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.