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Niche Strategies for Downtown Revitalization
N. David Milder
其他書名
A Hands-on Guide to Developing, Strengthening, and Marketing Niches
出版Downtown Research & Development Center, 1997
主題Architecture / Urban & Land Use PlanningArchitecture / Buildings / Public, Commercial & IndustrialBusiness & Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / Urban & RegionalPolitical Science / Public Policy / City Planning & Urban Development
ISBN09159104039780915910403
URLhttp://books.google.com.hk/books?id=aWNPAAAAMAAJ&hl=&source=gbs_api
註釋Does your downtown have a cluster of businesses that provide specific products or services? How about furniture and home furnishings? Antiques? Children's wear? Arts and entertainment? Upscale boutiques? Thrift shops? Or do you have a particular group of customers? What about college students, office workers, retirees, parents with young children? Then you have a downtown niche-one of the most powerful tools available for downtown revitalization. Niche Strategies for Downtown Revitalization will take you step-by-step through the process of identifying current or potential niches in your downtown. It will show you how to use them as the focus for downtown organization, promotion and recruitment, and it will give you the tools you need to use this powerful revitalization strategy in your downtown.