Marketing is an exciting and fast-paced industry that involves a huge range of jobs. From events management to market research, and from managing a sales account to preparing a media release, the variety is limitless.What does it take to succeed in the industry? Do you have it? If you're starting to wonder, Peter Klein can help you discover more about marketing and how to break into the profession.
Inside you'll find:
- interviews with marketing professionals
- job descriptions with day-to-day responsibilities outlined
- potential salary ranges
- the educational qualifications required
- institutions offering relevant courses
- details of the professional memberships available
- tips to prepare a winning resume and to impress at job interviews
A 'must read' for marketing students and industry insiders alike.
