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The Innovation Zone
Thomas M. Koulopoulos
其他書名
How Great Companies Re-Innovate for Amazing Success
出版Hachette UK, 2011-01-11
主題Business & Economics / LeadershipBusiness & Economics / Management
ISBN14736442249781473644229
URLhttp://books.google.com.hk/books?id=a_p8DAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company–customer relationship, and carve out a path to global business success? Profi ling dozens of today’s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.