登入選單
返回Google圖書搜尋
Market-led Strategic Change
Nigel Piercy
其他書名
Making Marketing Happen in Your Organization
出版Thorsons, 1991
主題Business & Economics / Marketing / General
ISBN07225254439780722525449
URLhttp://books.google.com.hk/books?id=aeIbAQAAMAAJ&hl=&source=gbs_api
註釋Offers a new approach to the old problem of making marketing happen. Going back to basics, the book is designed to help professionals confront critical questions in the organization of marketing, understanding the nature of the marketplace and ensuring commitment.