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Basic Marketing Management
Douglas J. DalrympleLeonard J. Parsons
出版Wiley, 1995-02-10
主題Business & Economics / Marketing / GeneralBusiness & Economics / Advertising & Promotion
ISBN047158603X9780471586036
URLhttp://books.google.com.hk/books?id=aeftAAAAMAAJ&hl=&source=gbs_api
註釋Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies.