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Marketing Classics
Ben M. Enis
其他書名
A Selection of Influential Articles. Articles 19, 20, 21, 22, [23] and 24
出版Prentice Hall, 1995
ISBN07248084189780724808410
URLhttp://books.google.com.hk/books?id=afSiAAAACAAJ&hl=&source=gbs_api