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Public Opinion
Barbara A. Bardes
其他書名
Measuring the American Mind
出版Rowman & Littlefield, 2012
ISBN14422150119781442215016
URLhttp://books.google.com.hk/books?id=amvLQfQfGakC&hl=&source=gbs_api
EBookSAMPLE
註釋The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to evaluate public opinion data. Public Opinion: Measuring the American Mind is the only text to devote significant space to the history.