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Marketing Through Turbulent Times
Jenny Darroch
出版Springer, 2009-10-23
主題Business & Economics / Marketing / GeneralSocial Science / Disease & Health IssuesBusiness & Economics / Corporate Finance / GeneralBusiness & Economics / Customer RelationsBusiness & Economics / ManagementBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Strategic Planning
ISBN02302511889780230251182
URLhttp://books.google.com.hk/books?id=aoiiZ9BKhNUC&hl=&source=gbs_api
EBookSAMPLE
註釋Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.