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How to Really Create a Successful Marketing Plan

David E. Gumpert

出版	Incorporated Pub., 1994
主題	Business & Economics / Marketing / General
ISBN	18803941119781880394113
URL	http://books.google.com.hk/books?id=aqnZAAAAMAAJ&hl=&source=gbs_api

註釋

From the popular author of How to Really Start Your Own Business and How to Really Create a Successful Business Plan comes a step-by-step guide to creating a successful marketing plan, complete with real-life examples of successful marketing strategies.