登入
選單
返回
Google圖書搜尋
Strategisches Management
Hartmut Kreikebaum
Dirk Ulrich Gilbert
Michael Behnam
出版
Kohlhammer Verlag
, 2018-03-27
主題
Business & Economics / Strategic Planning
ISBN
3170311123
9783170311121
URL
http://books.google.com.hk/books?id=arB3DwAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Strategic issues need to be addressed to ensure companies' successful long-term survival. This textbook provides a clear account of the specific problems and working areas involved in strategic management based on a process model. A special feature of the book is the way in which it considers the various challenges arising from globalization and awareness of companies' social responsibilities. This eighth edition has been fully revised and updated. Methods with practical relevance have been added and numerous new examples have been included.
