登入選單
返回Google圖書搜尋
The New Rules of Marketing and PR
David Meerman Scott
其他書名
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
出版John Wiley & Sons, 2009
主題Business & Economics / Advertising & PromotionBusiness & Economics / Customer RelationsBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Public RelationsBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / E-Commerce / Digital Marketing
ISBN04703792869780470379288
URLhttp://books.google.com.hk/books?id=b1j4_Z7tst0C&hl=&source=gbs_api
EBookSAMPLE
註釋For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.