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Consumer Brand Relationships in Tourism
Raouf Ahmad Rather
其他書名
An International Perspective
出版Springer Nature
ISBN30315953519783031595356
URLhttp://books.google.com.hk/books?id=b2IwEQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Zusammenfassung: This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism marketing, hospitality, leisure, festivals, and events