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E-Grocery in Emerging Markets. Major Players, Strategies, and Market Structures
Kevin Stettner
出版GRIN Verlag, 2019-05-15
主題Business & Economics / Production & Operations ManagementBusiness & Economics / General
ISBN39609553839783960955382
URLhttp://books.google.com.hk/books?id=b3qYDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋E-grocery is the distribution of groceries via the online channel. It includes all fast-moving consumer goods such as fresh food or beauty and personal care items. Over the last years, it has become a global phenomenon. Consumers benefit from higher convenience, a wider range of product, potentially better deals and lower search costs. Additionally, in certain emerging markets, expats mention increased food safety and familiarity with foreign goods as major advantages. Kevin Stettner gives an overview of e-grocery activities across 23 emerging markets. He identifies major players, their strategies and the underlying market structure. Stettner’s analysis is complemented by taking into account the respective market environment. He identifies prototypical countries and compares them with developed markets. Which markets evolve better than developed markets? Which ones require further development in basic external conditions? Kevin Stettner describes the status quo of e-grocery. In this book: - Consumer Behavior; - Competitive Strategies; - E-Commerce; - Internet; - Online Shopping