"Toward the Common Good" presents the first comprehensive discussion and analysis of public relations in emerging democracies by the world's leading scholars in the field. Focusing on countries in Latin America, Europe, Africa, and Asia, this text offers both theoretical foundations and practical applications for public relations in a global context. It examines a broad range of public relations practices and institutions within a discussion of history, politics, economics, culture, and communication. The text offers a multicultural approach that includes both well-known scholars and new, alternative voices. With cutting-edge research and a global perspective, "Toward the Common Good" is essential for students preparing for 21st century careers in public relations.

Exciting Features

• Introductory essays to each regional section, helps students think about issues and trends across the entire region under discussion.
• Country profiles at the beginning of each chapter give a snapshot of each country for quick reference.
• Key points listed at the beginning of each chapter, help students get the most from each reading.
• Discussion questions at the end of every chapter help students recall the main points and think critically about them, and to encourage classroom discussion.
• Lists of web sites give additional sources for information on topics and organizations referenced in the chapters.