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Health Care Market Strategy
Steven G. HillestadEric N. Berkowitz
其他書名
From Planning to Action
出版Jones & Bartlett Learning, 2004
主題Business & Economics / Strategic PlanningBusiness & Economics / Industries / HealthcareHealth & Fitness / GeneralMedical / AdministrationMedical / Health Care DeliveryMedical / Hospital Administration & Care
ISBN07637479989780763747992
URLhttp://books.google.com.hk/books?id=b7gilWVSW3MC&hl=&source=gbs_api
EBookSAMPLE
註釋Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.