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Top Management Attention to Innovation
Qiang Li
Patrick G. Maggitti
Ken G. Smith
Paul E. Tesluk
Riitta Katila
其他書名
The Role of Search Selection and Intensity in New Product Introductions
出版
SSRN
, 2014
URL
http://books.google.com.hk/books?id=b9DhzwEACAAJ&hl=&source=gbs_api
註釋
We develop and test an attention-based theory of search by top management teams and the influence on firm innovativeness. Using an in-depth field study of 61 publicly-traded high-technology firms and their top executives, we find that the location selection and intensity of the search independently and jointly influence new product introductions. We have three important findings. First, in contrast to the portrait of local managerial search, we find teams that select locations that contain novel, vivid, and salient information introduce more new products. Next, rather than satisfice, a persistent search intensity also increases new product introductions. Finally, the level of search intensity must fit the selected location f search to maximize new product introductions.