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Entrepreneurial Marketing
Zubin Sethna
Rosalind Jones
Paul Harrigan
其他書名
Global Perspectives
出版
Emerald Group Publishing
, 2013-07-05
主題
Business & Economics / Sales & Selling / General
Business & Economics / Entrepreneurship
ISBN
1781907870
9781781907870
URL
http://books.google.com.hk/books?id=b9TnZeqPISMC&hl=&source=gbs_api
EBook
SAMPLE
註釋
This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.