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其他書名
Case Studies in Strategy and Management
出版Irwin/McGraw-Hill, 2001
主題Business & Economics / International / GeneralBusiness & Economics / Industrial Management
ISBN00723479889780072347982
URLhttp://books.google.com.hk/books?id=bATYAAAAMAAJ&hl=&source=gbs_api
註釋A unique and one-of-a-kind anthology! This casebook was first published as Davidson/de la Torre, Managing the Global Corporation, in 1989. It was the first modern case anthology for a graduate audience. This edition contains the broadest case collection of companies and countries available in a single anthology. A full 60% of the cases are non-U.S.based firms. Companies in Australia, Hong Kong, China, Mexico, South American, India, South Africa and Europe are featured as case studies. Many of these cases were written in connection with the authors' own work consulting with the organization, making the information in-depth and credible.