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The Part Played by People in the Flow of Mass Communications
出版Free Press, 1955
主題Language Arts & Disciplines / Communication StudiesSocial Science / Sociology / General
ISBN00291715049780029171509
URLhttp://books.google.com.hk/books?id=bDe4AAAAIAAJ&hl=&source=gbs_api
註釋Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon."