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Google圖書搜尋
The Marketing Pocketbook
Neil Russell-Jones
Tony Fletcher
出版
Management Pocketbooks
, 2003
ISBN
1903776155
9781903776155
URL
http://books.google.com.hk/books?id=bEo-PgAACAAJ&hl=&source=gbs_api
註釋
Designed to give readers a thorough grounding in the basic concepts and theories of marketing, the pocketbook is structured into three parts. The first part deals with the fundamental concepts, while part two addresses the marketing process - in other words, how to go about it. The final part explains how to put the theory into practice. a marketing strategy, to the planning and implementation of marketing campaigns. lectured extensively about marketing and related subjects. They have worked together on the publication of several other marketing-related books, including Marketing for Success (Kogan Page).