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Writing for the Mass Media

James Glen Stovall

出版	Allyn and Bacon, 2002
主題	Biography & Autobiography / ReferenceLanguage Arts & Disciplines / Communication StudiesLanguage Arts & Disciplines / Writing / GeneralLanguage Arts & Disciplines / JournalismLanguage Arts & Disciplines / Linguistics / GeneralReference / GeneralSocial Science / Media Studies
ISBN	02053354709780205335473
URL	http://books.google.com.hk/books?id=bFAhAQAAMAAJ&hl=&source=gbs_api

註釋

Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing.