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How to Tackle Them, how to Answer Them
出版Taylor & Francis Group, 1995
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN07506201109780750620116
URLhttp://books.google.com.hk/books?id=bFyiNQAACAAJ&hl=&source=gbs_api
註釋Marketing Case Studies provides a structured approach for students tackling case studies and business scenarios. Step-by-step, it takes you through a number of examples, pinpointing problems and suggesting ways to overcome them. This book replaces Mini Cases in Marketing. Marketing Case Studies gives you: *Fully worked examples *Specimen answers *Tips on how to pass your exam from the CIM Senior Examiner

Marketing Case Studies is based upon the most recent CIM Certificate and Diploma Exams. The Case Studies in it cover: Certificate: *Marketing Fundamentals *Business Communications *Fundamentals of Selling *Understanding Customers *Selling Environment
Advanced Certificate: *Promotional Practice *Management Information for Marketing and Sales *Effective Management for Marketing *Marketing Operations *Effective Management for Sales * Sales Operations Diploma: *Marketing Communications Strategy *International Marketing Strategy *Planning and Control. A particular feature is the provision of marketing schemes so that readers who have tackled the cases without solutions can test their results.