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Advertising and Social Change
Ronald Berman
出版SAGE Publications, 1981-09-01
主題Language Arts & Disciplines / Communication Studies
ISBN08039173769780803917378
URLhttp://books.google.com.hk/books?id=bNJhAAAAMAAJ&hl=&source=gbs_api
註釋Advertising and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution -- and Berman provides a foundation for understanding its effects on our lives.

'This is a book to grow on and it should be in every academic library.' -- Choice, May 1982