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From Ice Cream to the Internet
Scott A. Shane
其他書名
Using Franchising to Drive the Growth and Profits of Your Company
出版Pearson Education, 2005
主題Business & Economics / Entrepreneurship
ISBN013270319X9780132703192
URLhttp://books.google.com.hk/books?id=bOqczgEACAAJ&hl=&source=gbs_api
註釋In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors do differently from unsuccessful franchisors? Why do some companies in an industry choose to franchise while their competitors don't? How does the decision to franchise affect your ability to compete with firms that don't? For businesses that choose to move forward, Shane presents proven principles for every aspect of building a successful franchising system, including: recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and navigating the unique legal and institutional challenges of franchising.