登入
選單
返回
Google圖書搜尋
Corporate Global Citizenship
Noel M. Tichy
Andrew R. McGill
Lynda St. Clair
其他書名
Doing Business in the Public Eye
出版
Lexington Books
, 1997
主題
Business & Economics / General
Business & Economics / International / General
Business & Economics / Public Relations
Business & Economics / Development / Sustainable Development
Business & Economics / Corporate & Business History
Political Science / International Relations / General
ISBN
0787910953
9780787910952
URL
http://books.google.com.hk/books?id=bUU2enYFbzEC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Environmental degradation. Poverty and malnutrition. Disease and illiteracy. As the world's human population skyrockets and resources grow scarce, the multinational corporation--with its ability to mobilize massive human and capital resources across geopolitical boundaries--may be mankind's best defense against an onslaught of social ills. Many companies have already joined the fray, launching ambitious global corporate citizenship programs designed to improve the quality of life in the communities and nations in which they operate. Their activities, the focus of this groundbreaking work, are precursors to a new age of enlightened capitalism, and their bold break with tradition is putting them now, more than ever, in the public eye.