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The Effect of Temporal Distancing on the Accuracy of Idea Evaluation

出版	University of Nebraska at Omaha, 2020
ISBN	9798662407756
URL	http://books.google.com.hk/books?id=bW1yzgEACAAJ&hl=&source=gbs_api

註釋This study investigated the process of evaluating creative ideas. Research on temporal distance is used to better understand the role of contextual factors on the idea evaluation process. According to Construal Level Theory, people tend to think concretely when situations are perceived to occur relatively soon and think abstractly when they occur far in time. Previous research has shown that temporal distancing positively relates to creativity through abstract thinking. However, idea evaluation, unlike other creative processes, favors convergent thinking. As such, I believe that temporally proximal conditions, as opposed to distal ones, will better facilitate the idea evaluation process. Participants responded to an online survey and were recruited using MTurk. They assessed solutions to an ill-defined problem that was framed to occur either next week (proximal condition) or next year (distal condition). Participants also provided ratings of solution creativity on the dimensions of idea quality and originality. MANCOVAs were used to test the differences between conditions across solutions ratings. No difference in the accuracy of evaluation of solution quality or originality was found between temporal distance conditions. Theoretical contributions of this study regarding the measurement of idea evaluation accuracy are discussed. Directions for future research are also presented.