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Communicating Sustainability for the Green Economy
Lynn R. KahleEda Gurel-Atay
出版M.E. Sharpe, 2013-10-01
主題Business & Economics / Green BusinessBusiness & Economics / Consumer BehaviorBusiness & Economics / Marketing / General
ISBN07656368329780765636836
URLhttp://books.google.com.hk/books?id=bc5BAQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.