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Best Story Wins
Mark Edwards
其他書名
Storytelling for Business Success
出版Profile Books Limited, 2024-06-13
主題Business & Economics / GeneralBusiness & Economics / Human Resources & Personnel ManagementBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / CommerceLanguage Arts & Disciplines / Public Speaking & Speech Writing
ISBN18008157789781800815773
URLhttp://books.google.com.hk/books?id=bcg4zwEACAAJ&hl=&source=gbs_api
註釋Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat. Why? The short answer is that people don't make decisions based on logic. They ma[Bokinfo].