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Problems and Cases in Health Care Marketing

John Timothy GourvilleJohn A. QuelchV. Kasturi Rangan

出版	McGraw-Hill/Irwin, 2005
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Production & Operations ManagementMedical / AdministrationMedical / Health Care DeliveryMedical / Hospital Administration & Care
ISBN	00728877619780072887761
URL	http://books.google.com.hk/books?id=bdd6QgAACAAJ&hl=&source=gbs_api

註釋

Cases in Health Care Marketing, 1/eby Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.