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International Marketing
Stanley PaliwodaMichael Thomas
出版Routledge, 2013-11-05
主題Business & Economics / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / International / MarketingBusiness & Economics / Sales & Selling / General
ISBN11353871099781135387105
URLhttp://books.google.com.hk/books?id=beT9AQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.

New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing.

Included throughout are self-assessment and discussion questions, key terms, references and bibliography.