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Marketing Co-Operatives

George W.J HendrikseCees P. Veerman

出版	SSRN, 2012
URL	http://books.google.com.hk/books?id=bfrhzwEACAAJ&hl=&source=gbs_api

註釋

Marketing co-operatives (MCs) are analysed from an incomplete contracting perspective. The requirement of the domination of control by the members of a MC is a threat to the survival of a MC in markets where the level of asset specificity at the processing stage of production is increasing. However, a MC may remain an efficient governance structure when the increasing level of asset specificity is compensated for by a sufficient increase in the extent of product differentiation.