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A History of Advertising. Volume 4 Part 1.
Graham Thomas
其他書名
The Agency Everyone Loved To Hate
出版SAGUS, 2024-06-24
主題Business & Economics / Advertising & PromotionHistory / Europe / Great Britain / GeneralHistory / Social HistorySocial Science / Media StudiesBusiness & Economics / Industries / Media & Communications
ISBN19114895699781911489566
URLhttp://books.google.com.hk/books?id=bhsQEQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Marketing Week called Allen Brady & Marsh ‘one of the UK’s greatest and most famous advertising agencies.’ This was no exaggeration. It was an agency that ploughed its own furrow, and produced advertising that still remains remembered and famous today. It was also an agency that others in the industry feared or even disliked. Not just muttering their distaste behind closed doors but publicly. At the root of this was the co-founders flamboyance, and that the agency was a believer in the power of jingles - even when they became deeply unfashionable. None the less, there is much to learn from the ABM story. And much to be amused by - to the extent that there are two volumes devoted to it.