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Google圖書搜尋
Persuasive Communication
Erwin Paul Bettinghaus
Michael J. Cody
出版
Harcourt Brace College Publishers
, 1994
主題
Business & Economics / General
Language Arts & Disciplines / Communication Studies
Language Arts & Disciplines / Rhetoric
Language Arts & Disciplines / Library & Information Science / General
Political Science / Political Process / General
Social Science / Media Studies
ISBN
0030553520
9780030553523
URL
http://books.google.com.hk/books?id=bknuAAAAMAAJ&hl=&source=gbs_api
註釋
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.