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Transforming Publishing for Industry Using Digital Strategies

Paul M. Evans

出版	Eburon, 2003
ISBN	90516693809789051669381
URL	http://books.google.com.hk/books?id=bp3gAAAAMAAJ&hl=&source=gbs_api

註釋

"Transforming publishing for industry using digital strategies explores how this could be done and investigates views within the information industry to support a model for business that is derived. Since the first wave of dot com companies suffered their problems by not always satisfying customer requirements, this book points the way to investigating services on the Internet that can really demonstrate value to industries and therefore to society as a whole. To achieve this requires a new way of working and managing a business and its strategy whether a start-up or under the auspices of any of today's major publishers as exploratory new business. Transforming publishing is relevant not only to those in publishing or even the information industry at large, but to anyone with an interest in how innovation can be nurtured in industry especially in areas related to advanced technologies." --Book Jacket.