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Principles of Marketing

Jay DiamondGerald Pintel

出版	FT Press, 1972
主題	Business & Economics / Marketing / General
ISBN	01370147409780137014743
URL	http://books.google.com.hk/books?id=bq1WeuA5CkIC&hl=&source=gbs_api
EBook	SAMPLE

註釋

Principles of Marketing was written to introduce students to the various activities in the field of marketing and to provide the technical and theoretical knowledge necessary for employment for graduates and even those with work experience. Typical of the jobs at this level are middle management, executive assisting, or executive training. An overview of marketing is presented, which includes such vital areas as channels of distribution, transportation and warehousing, consumer and industrial goods, and pricing and product development. Much of the material included in the text reflects the actual practices of the leading marketers in the United States. Their procedures and recommendations have been incorporated to insure that the student entering the field will be able to apply what he has learned through formal study. - Preface.