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Power of Scandal
Johannes Ehrat
其他書名
Semiotic and Pragmatic in Mass Media
出版University of Toronto Press, 2011-01-01
主題Social Science / Sociology / GeneralSocial Science / Media Studies
ISBN14426412589781442641259
URLhttp://books.google.com.hk/books?id=brG4sHkABcQC&hl=&source=gbs_api
EBookSAMPLE
註釋Are there events that are inherently scandalous? Power of Scandal finds that the very idea of 'scandal' is derived not from an event but from public opinion û which, in turn, is constructed by media narratives. Scandal is powerful because of its ability to challenge institutions by destabilizing their legitimacy. The media play an integral role in the creation of scandal because they interpret real events as purposeful actions for the public. Examining the ubiquity of scandals in today's mass media, Johannes Ehrat comes to conclusions that are fresh and surprising.

Ehrat applies classic semiotic and pragmatic thought to contemporary media issues, from moralist discourse surrounding sex abuse cases to the phenomenon of televangelism. Arguing that sociological and communications studies of scandal have ignored its constructed nature, Ehrat focuses on how meaningful public narrative is produced. By examining the parallel worlds of media and public opinion, Power of Scandal uses an alternative heuristic for understanding mass communication that is both rigorous and sophisticated.