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Nudge
Richard H. Thaler
Cass R. Sunstein
其他書名
Improving Decisions About Health, Wealth, and Happiness
出版
Penguin
, 2009-02-24
主題
Business & Economics / Decision-Making & Problem Solving
Self-Help / Self-Management / General
Social Science / Sociology / Social Theory
ISBN
1101655097
9781101655092
URL
http://books.google.com.hk/books?id=bt6sPxiYdfkC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Now available:
Nudge: The Final Edition
The original edition of the multimillion-copy
New York Times
bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s
Blink,
Charles Duhigg
’
s
The Power of Habit,
James Clear
’
s
Atomic Habits,
and
Daniel Kahneman
’
s
Thinking, Fast and Slow
Named a Best Book of the Year by
The
Economist
and the
Financial Times
Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly.
Nudge
is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.