登入選單
返回Google圖書搜尋
其他書名
Text & Cases
出版Pearson Education, Limited, 2006-09-06
主題Business & Economics / Strategic Planning
ISBN027370673X9780273706731
URLhttp://books.google.com.hk/books?id=bvvCoQEACAAJ&hl=&source=gbs_api
註釋This long established market leader has set standards that few texts have equalled in terms of accessibility of writing style, clarity of presentation and popularity with students and teachers alike. Written from a managerial perspective and packed with contemporary references to management research and practice, it continues to prove the student's OB text of choice. This eighth edition brings fresh evidence to explore theory in practice, and a wide range of brand new and intriguing examples and case studies on issues and organisations that are engaging, relevant and contemporary. It also provides an abundance of online student self-assessment resources. The breadth of appeal of this text makes it ideal for Management and Organisation courses from HND level through undergraduate and up to MBA.