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Research Methods for Business
Uma Sekaran
其他書名
A Skill-Building Approach
出版Wiley, 1992-03-16
主題Business & Economics / Research & DevelopmentBusiness & Economics / General
ISBN04716188969780471618898
URLhttp://books.google.com.hk/books?id=bwAPAQAAMAAJ&hl=&source=gbs_api
註釋Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.