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The Law of Marketing
Aaron Brookes
出版CreateSpace Independent Publishing Platform, 2017-07-26
主題Law / Business & Financial
ISBN19797210419781979721042
URLhttp://books.google.com.hk/books?id=bx_1swEACAAJ&hl=&source=gbs_api
註釋THE LAW OF MARKETING is designed help you become a successful manger who knows how to avoid legal problems and make informed decisions.THE LAW OF MARKETING traces a product's life cycle - from development to distribution to promotion to sale - and addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking.