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Values-Based Innovation Management
Henning BreuerFlorian Lüdeke-Freund
其他書名
Innovating by What We Care About
出版Bloomsbury Publishing, 2017-09-16
主題Business & Economics / Production & Operations ManagementBusiness & Economics / Research & Development
ISBN11375166239781137516626
URLhttp://books.google.com.hk/books?id=byRIEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Co-authored by two leading experts in the field, this unique and forward thinking new core textbook shows how innovation in processes, products, services, business models and networks may be managed by what we care about. The book combines theoretical insights with a strong practical element, featuring a wealth of case studies and tools to help innovators solve societal problems and realise their ideals. Readers are be encouraged to explore not only sustainability-orientation and values of privacy or safety, but also their own unique values as relevant drivers for change within and across organisations. Accompanied by a strong pedagogical framework, the book begins by reviewing the field of innovation management before going on to discuss innovation in processes, products and services, and finally providing the student with the methods and tools for implementing change.

This textbook is the ideal companion for advanced undergraduate or postgraduate students studying innovation management or entrepreneurship. The book also provides an invaluable resource for entrepreneurs, innovation managers and consultants.