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Marketing 05/06
John E. Richardson
出版McGraw-Hill Higher Education, 2004-12
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN00731020089780073102009
URLhttp://books.google.com.hk/books?id=c29JXH5LWOoC&hl=&source=gbs_api
註釋The articles ... in this [book] have been ... chosen from numerous different public press sources to provide ... information on marketing in the world today. [In this book] you will find articles that address marketing theory and application in a wide range of industries. In addition, the selections reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.-Pref.