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Balanced Scorecard - The European Approach
Herwig FriedagWalter Schmidt
其他書名
Assistance for a Succesful Implementation
出版CreateSpace Independent Publishing Platform, 2016-04-12
主題Business & Economics / Strategic Planning
ISBN15304276069781530427604
URLhttp://books.google.com.hk/books?id=c3TKjwEACAAJ&hl=&source=gbs_api
註釋Balanced Scorecard - the European way. The management-instrument Balanced Scorecard is used all over the world, but mostly oriented preferably only on financial success - not just balanced! In Europe companies prefer a more sustainable way: integrating all relevant stakeholders into the strategic process, realising that there are different interests and nevertheless trying to find a strategic solution accepted and supported by everybody. We are going to show the significant potential of this method: goal-oriented actions of various individuals can be effectively directed towards a common goal!Friedag & Schmidt tell a story about a German non-profit-organisation and showing step by step the way to achieve a common and sustainable future. You will be able to understand what a balanced scorecard is, its advantages, and how a strategy is developed and implemented - be it in a business company or in any other organisation.