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The St. Gallen Model for Destination Management

Pietro BeritelliStephan ReinholdChristian LaesserThomas Bieger

出版	Institute for Systemic Management and Public Governance (IMP-HSG), 2015
ISBN	39523471919783952347195
URL	http://books.google.com.hk/books?id=c4IdrgEACAAJ&hl=&source=gbs_api

註釋The St. Gallen Model for Destination Management® (abbr. SGDM) provides a market-driven, realistic, and forward-looking perspective on the development of tourist destinations. The model enables decision-makers to identify strategic visitor flows (SVF) based on a six step procedure. These jointly managed flows allow transcending past boundaries and determine the competitiveness of destinations. Understanding tourist demand is at the core of the SGDM. Strategic visitor flows (SVF) are the basic unit of analysis and planning of the new approach. These flows capture present and future tourists' variable behavior and motives in destination space. The depiction of flows in space enables decision-makers to understand and develop the variety of tourist demand as well as to break free of existing preconceptions. In addition, the approach helps identifying central influencers of demand- and supply networks. Thus, the SGDM enables actors to establish a sound basis to increase destination competitiveness - in coordination and yet with focus.