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Case Studies in Marketing Management

S. L. GuptaR. K. Suri

出版	Pentagon Press, 2007
主題	Business & Economics / Sales & Selling / Management
ISBN	81827429009788182742901
URL	http://books.google.com.hk/books?id=cAZmS7vnT1YC&hl=&source=gbs_api

註釋

Marketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book presents case studies in modern marketing management.