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Marketing: the Core

Roger A. KerinSteven W. HartleyWilliam RudeliusChristina ClementsArsenio BonifacioCarol Bureau

出版	McGraw-Hill Education, 2018-01-31
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN	12592692649781259269264
URL	http://books.google.com.hk/books?id=cCCrtAEACAAJ&hl=&source=gbs_api

註釋

Kerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing. The Fifth Canadian Edition builds on the strengths of the previous editions, adding new elements that make the material even more interactive, engaging, and relevant. Marketing: The Core is designed so that students learn and enjoy learning about marketing. It is current. It is real. It reflects marketing in Canada.