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出版Holt, Rinehart, and Winston, 1987
主題Language Arts & Disciplines / Communication StudiesPolitical Science / Political Process / GeneralTechnology & Engineering / General
ISBN00306335919780030633591
URLhttp://books.google.com.hk/books?id=cFtEAAAAYAAJ&hl=&source=gbs_api
註釋This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.