The little orange feed icons are everywhere on the web. From search engines to shopping sites to blogs, Really Simple Syndication (RSS 2.0) has become one of the hottest web technologies going. RSS 2.0 is a powerful - yet surprisingly easy - way to distributing timely content to a web-based audience.

This Short Cut will give you the hands-on knowledge you need to build an RSS 2.0 feed. Along the way you'll learn not only the mechanics of building a feed, but industry-accepted best practices for creating feeds that perform well in various situations. Are you ready? Roll up your sleeves, crack open a text editor, and let's build some feeds.